Comments on: Why E-Mail Marketing is Going to Get a Whole Lot Harder in 2009… and What You Can Do About It http://www.tatummarketing.com/why-e-mail-marketing-is-going-to-get-a-whole-lot-harder-in-2009-and-what-you-can-do-about-it Just another WordPress weblog Tue, 03 Nov 2009 18:06:14 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: sanderson http://www.tatummarketing.com/why-e-mail-marketing-is-going-to-get-a-whole-lot-harder-in-2009-and-what-you-can-do-about-it/comment-page-1#comment-320 sanderson Tue, 06 Jan 2009 19:58:23 +0000 http://www.tatummarketing.com/?p=1042#comment-320 Hi Steven, I completely agree! From my own perspective, I don't view e-mail as a sales tool. Rather I see it as an effective (and low-cost) way to connect, inform, engage, and build trust and credibility with prospects, or put another way... nurture prospects. The minute you try to push your own agenda (i.e. sell them something) they'll tune out. Sue Hi Steven,

I completely agree! From my own perspective, I don’t view e-mail as a sales tool. Rather I see it as an effective (and low-cost) way to connect, inform, engage, and build trust and credibility with prospects, or put another way… nurture prospects.

The minute you try to push your own agenda (i.e. sell them something) they’ll tune out.

Sue

]]> By: Steven Woods http://www.tatummarketing.com/why-e-mail-marketing-is-going-to-get-a-whole-lot-harder-in-2009-and-what-you-can-do-about-it/comment-page-1#comment-319 Steven Woods Tue, 06 Jan 2009 18:13:02 +0000 http://www.tatummarketing.com/?p=1042#comment-319 Susan, I would agree that email marketing is getting a lot harder in 2009. I think that the key goal for marketers, especially in B2B, needs to be to focus on getting the targeting, timing, and content of the message accurate. This really means deeply understanding the prospect, and the timing of their individual buying processes, and communicating based on that. Marketers who communicate based on their own selling process are likely to be seen as intrusive, poorly timed, and off-message. Susan, I would agree that email marketing is getting a lot harder in 2009. I think that the key goal for marketers, especially in B2B, needs to be to focus on getting the targeting, timing, and content of the message accurate. This really means deeply understanding the prospect, and the timing of their individual buying processes, and communicating based on that. Marketers who communicate based on their own selling process are likely to be seen as intrusive, poorly timed, and off-message.

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