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Who We Work With

We work with a wide variety of business technology firms primarily in software, services and other technology industries. These companies provide products and services to other companies domestically and globally.

Sometimes, their products and services have a lengthy, often consultative selling processes. Their relationships with their clients or customers are on-going. In other cases their products are sold via self-service ecommerce.

Some of our clients are start-ups or emerging companies. Others have been in business for years. Some are new to marketing; some have minimal marketing programs in place; some are undergoing changes in strategy or personnel.

Our clients all have one thing in common: They have come to the realization, one way or the other, that marketing plays a vital role in their ability to grow faster.

What about you?

Are you facing any of these challenges:

  • You need more inbound leads to feed your sales team or meet your revenue goals. Your new business opportunities are coming from personal relationships and referrals. Much of your “marketing” consists of responding to RFPs which you were not involved in developing. Your best sales closers have time for cold calling.
  • You need more traffic to your website. You’ve created a killer website but no one knows about it.
  • You’ve got plenty of website traffic but no one is buying.
  • You’ve achieved a level of funding adequate to support a solid marketing program. You’ve closed a round of financing or your revenues can fund a marketing program. Your investors expect a faster rate of growth.
  • You have tried marketing in the past without much success. You’ve run some ads, gone to some trade shows, maybe even had telemarketers making phone calls, but nothing is working very well. Customers are not yet flocking to your door and you wonder if you just need to be patient or are you doing everything wrong?
  • You are new in business and don’t have much marketing experience. You’ve perfected your product or your technology. You know what you’re doing to run your business but you really have no idea where to start with marketing to get new customers.
  • You keep getting cut before the “short list”. You have a good product or service. You know you’ve got the right solutions. But buyers don’t take you seriously.
  • Your market is growing and you’re not keeping up. Your business is not growing organically at a sufficient level. You’re watching your competitors get bigger and bigger. You’re losing market share.
  • You are your industry’s best kept secret. The media doesn’t write about you. Industry analysts don’t know you. Your company is virtually unknown beyond your current client base. Your website traffic is stagnant. Your phone isn’t ringing.
  • You have a successful business and you want to do better. You realize that although you have been fairly successful in securing customers, you could be a whole lot better at it. You want to learn new approaches and strategies to marketing your products or services that work more consistently.

If you recognize yourself in one or more of these scenarios, please read on. There is help for you here.

Which clients find the greatest success with Tatum Marketing?

Your company is likely to be successful working with us if…

  • You view marketing as a contributor to revenue and not as just another expense. You expect your marketing investment to pay off in new customers, higher revenue and possibly greater profit margins.
  • You know your industry and your customers. You are expert in your field — whether the rest of the world knows it or not. You know how and why your prospective customers buy; who makes the decision; and when it’s most likely to get made. You know why people should buy from you.
  • You have a high quality product or service. Your solutions fill a real need (known or unknown). You value your customer relationships. You genuinely want to help them succeed. You’re in it for the long run.
  • Your sales team is qualified and ready to take a handoff from marketing. You understand - or are at least willing to learn – the difference between sales and marketing. Your sales staff will work with the marketing group to ensure the best possible leads are nurtured.
  • You’re committed to action. You understand that marketing is not a miracle solution. It requires commitment, diligence and sometimes patience. It requires your company and your people to do something. You are willing to make that something happen.

Now that you know something about the issues, concerns and challenges facing our clients and the type of clients who are successful working with us, find out more about our Products or Services.

Click here to see Our Clients.