Technology Marketing by Tatum MarketingJust another WordPress weblog

For anyone who asks me where to get started with web analytics, I recommend Google Analytics. It’s free, it’s comprehensive enough for most web owners, and it’s very intuitive. It also – I’m constantly reminded – tends to filter information in ways that don’t always allow the complete story to show through. This bothers some people.

Analytics is a hot topic, and there all kinds of places you can go to learn more, get started and move beyond Google (should you feel the need). Fortunately for me, Jim Sterne has just posted an excellent list of resources so I don’t have to develop one myself.

Instead, I can just direct you to: Web Analytics: From the Top [via Metrics Insider].

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