http://www.tatummarketing.com/simple-changes-drive-more-prospects-through-the-pipeline Just another WordPress weblog Tue, 03 Nov 2009 18:06:14 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.tatummarketing.com/simple-changes-drive-more-prospects-through-the-pipeline/comment-page-1#comment-2127 Book Marketing Blog Carnival - May 13, 2009 : Selling Books Wed, 13 May 2009 14:44:43 +0000 http://www.tatummarketing.com/?p=1380#comment-2127 [...] or Reading Group Discussion Questions posted at Bauu Institute and Press. Susan Tatum presents Simple Changes Drive More Prospects through the Pipeline posted at Technology Marketing by Tatum Marketing. Craig Fenton presents Noted Author And Public [...] [...] or Reading Group Discussion Questions posted at Bauu Institute and Press. Susan Tatum presents Simple Changes Drive More Prospects through the Pipeline posted at Technology Marketing by Tatum Marketing. Craig Fenton presents Noted Author And Public [...]

]]> http://www.tatummarketing.com/simple-changes-drive-more-prospects-through-the-pipeline/comment-page-1#comment-1687 Issue #19 Green shoots? at Social Entrepreneurship Today Thu, 30 Apr 2009 19:53:31 +0000 http://www.tatummarketing.com/?p=1380#comment-1687 [...] Tatum presents Simple Changes Drive More Prospects through the Pipeline posted at Technology Marketing by Tatum [...] [...] Tatum presents Simple Changes Drive More Prospects through the Pipeline posted at Technology Marketing by Tatum [...]

]]> http://www.tatummarketing.com/simple-changes-drive-more-prospects-through-the-pipeline/comment-page-1#comment-1438 Stephanie Tilton Thu, 23 Apr 2009 23:56:37 +0000 http://www.tatummarketing.com/?p=1380#comment-1438 Great illustration of why registration forms can be counterproductive. This jibes with findings in a MarketingSherpa report: "Tech Buyers Don’t Always Tell the Truth on Registration Forms." According to MarketingSherpa, registration forms that ask only for name and email get substantially higher conversion rates than those that require contact and intent information. If the goal is to substantially increase downloads of the demo, Adam may want to forgo registration altogether. Great illustration of why registration forms can be counterproductive. This jibes with findings in a MarketingSherpa report: “Tech Buyers Don’t Always Tell the Truth on Registration Forms.” According to MarketingSherpa, registration forms that ask only for name and email get substantially higher conversion rates than those that require contact and intent information. If the goal is to substantially increase downloads of the demo, Adam may want to forgo registration altogether.

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