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TechnoMAP – Technology Marketing Action Plan

Get a crystal clear idea of where you are & what you can do – in what order – to accelerate marketing results.

Deciding to launch a marketing campaign – or to elevate your existing one – is a great step forward. But, where do you begin?

The TechnoMap Marketing Analysis is a smart way to jumpstart any marketing program. With it, you get a solid, objective view of your current positioning, competitive stance and marketing effectiveness. And you get expert recommendations and a path to follow to build a solid lead acquisition and development system.

Why do you need a marketing analysis?
Clients have a variety or reasons for selecting a TechnoMap Analysis.

Some realize the value of an objective viewpoint. Others want the benefit of high level marketing expertise. Still others just don’t have time to do it themselves.

Whatever the reason, they all have one thing in common. They want to make the right decisions to enhance competitiveness and build their businesses. And, they want to do it quickly and without wasting a lot of money.

Here’s what you’ll get from a TechnoMap Marketing Analysis:

  • An exact understanding of where you are right now. Every company and every product or service has a position – whether you consciously created it or not. Use the REAL Marketing Analysis to discover: 
    •  How your competitors are positioning themselves and what they are doing to promote that positioning.
    • How well your current positioning differentiates you such that you can achieve profitable growth.
    • Why your customers and non-customers choose or don’t choose your product. (It may not be what you think.)
    • Which marketing programs are not contributing to your growth.
    • How well your current marketing tactics communicate and persuade.
    • What gaps exist in your current marketing process and how you can fill them.
  • You’ll also get precise recommendations for actions you can take to improve your marketing results immediately. These recommendations cover:
    • Positioning strategies
    • Target audiences
    • Marketing process
    • Competitive strategies
    • Demand generation
    • Lead nurturing
    • Website design & content
    • Collateral
  • At the end of the project, you’ll receive a written document that will serve as a customized guide for vastly – and continuously – improving your marketing results.

Who is this service for?
The TechnoMAP Marketing Analysis is designed for business leaders and marketing specialists that want a fast way to jump start their own marketing without making critical mistakes. This includes:

  • Presidents/CEOs who want high level marketing advice without the expense of a Marketing VP.
  • Marketing professionals who want to augment their effectiveness with strategic marketing guidance.
  • Busy heads of marketing who don’t have time to drill into the details.
  • Sales pros who want more and better leads.

How does it work?
First we’ll send you our Techono Marketing questionnaire designed to help you gather all pertinent information in one place. You’ll send us the completed questionnaire along with copies of all of your current marketing materials. We’ll also ask you to provide us with a list of customers and non-customers that we can interview.
Our marketing analysts will conduct an internet review of your top 3 competitors.

We will also conduct the same review of your company and product plus a more extensive review of your existing marketing program or activities.

We will interview 3 – 5 customers and 3-5 non-customers via email or phone.

Then we’ll compile and analyze all of the information obtained and develop a set of recommendations that can be followed to improve your marketing results.

We’ll assemble the recommendations into a document, which we’ll review with you via phone to ensure that all of your questions are addressed.

How long does it take?
Most of our TechnoMAP Marketing Analyses are completed within 45 days.

Why Tatum Marketing?
Tatum Marketing has assembled an international team of some of the world’s best marketing talent. We’ve been helping companies achieve outstanding marketing results for over 2 decades. In other words, we know what we’re doing.

Let’s get started on your roadmap to marketing success.

Contact us today to find our where you are and what you can do to get where you want to be. Call us at 800-531-1742.