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Search Engine Marketing (SEM)

(1) Comment So Far... What do you think?| Author : Susan Pascal Tatum May 2, 2008

SEM is a category of marketing that uses search engines, such as Google, Yahoo and MSN, to drive potential customers to your website. The term “search engine marketing” includes both paid advertising (pay-per-click advertising (PPC) or cost-per-thousand) and search engine optimization (SEO).

(1) Comment So Far... What do you think? Posted in: Definitions
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One comment...What do you think?

  1. Posted by Search Marketing Secrets for Technology Marketers 9th July, 2008 at 10:51 am

    [...] popular request, I’m starting a series of posts looking at ways you technology marketers can use search engine marketing tactics to generate leads by driving more traffic to your [...]

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