Technology Marketing by Tatum MarketingJust another WordPress weblog

Are you wondering why business technology marketing and selling has become so much more challenging over the past few years? It may mean that you’re trying to use outdated communication tactics to persuade people who simply aren’t listening.

Waiting for Your Cat to Bark offers a very enlightening look at marketing in the new world of the connected customer – a customer who has access to far more information than ever before about your products, your services and your competitors.  Bryan and Jeffrey Eisenberg give an actionable introduction to the persuasion process and offer a practical approach to converting more traffic into customers. And isn’t that really what it’s all about?

I found a number of very useful suggestions in this book – several of which we have already implemented.

Technorati Tags: technology marketing, conversion, traffic