Technology Marketing by Tatum MarketingJust another WordPress weblog

Ranking – The order in which a web page or advertisement is listed on a search engine results page. In organic search, ranking is the result of oft-changing algorithms that seek to find the pages that contain content most relevant to the keywords used for the search. Major search engines use different algorithms making it likely that a web page will have a different ranking on different search engines. Most search engines rank pay per click ads based solely on the amount the advertiser is willing to pay for the click. Google uses page relevance as well as bid amount to determine ranking.