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Quality Score
(0) Comment... What do you think?| Author : Susan Pascal Tatum June 14, 2008Quality Score - First introduced by Google and now used by a number of search engines, quality score is a variable assigned by the search engine to each of an advertiser’s keywords. Quality score is meant to reflect how relevant ad text an ad is to the user’s query. Actual quality score algorithms are unknown, but they generally take into account the content of an ad, the content of the landing page, and both click-through and conversion rates. The higher your quality score, the lower your minimum bid and the better your ad position.
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