Comments on: Pay Per Click Advertising Defined

By: B2B Online Advertising – You Need to Change the Default Settings

B2B Online Advertising – You Need to Change the Default Settings — Tue, 29 Jul 2008 22:40:00 +0000

[...] you’re involved in online advertising, you’re probably using paid search marketing (ie, pay-per-click advertising) and I’ll bet you’re adverting on Google Adwords, Yahoo Search Marketing and/or MSN [...]

By: Search Marketing Secrets for Technology Marketers

Search Marketing Secrets for Technology Marketers — Tue, 15 Jul 2008 01:55:31 +0000

[...] there are two types of SEM – paid and non-paid. Paid SEM includes advertising tactics such as pay-per-click (PPC) and pay-per-impression (CPM). With pay-per-click you pay every time someone clicks on your ad. [...]

By: Technology Marketing Blog | Search Marketing for Prospects and Clients

Technology Marketing Blog | Search Marketing for Prospects and Clients — Wed, 23 Apr 2008 00:25:01 +0000

[...] looking for. At minimum, you should be organizing these keywords into separate ad groups in your pay-per-click advertising program. But Avinash Kaushik, author of “Web Analytics – An Hour a Day”, [...]

By: Technology Marketing Blog | 5 Reasons Conventional Technology Marketing Isn’t Working

Tue, 15 Apr 2008 23:10:29 +0000

[...] you’ve been following my recent posts about pay-per-click advertising, I’m going to make a lane change on you today. Stick with me. This is [...]

By: Technology Marketing Blog | PPC Ad Factors: Which Ones Are Most Important?

Technology Marketing Blog | PPC Ad Factors: Which Ones Are Most Important? — Thu, 10 Apr 2008 22:16:39 +0000

[...] some aspects of a pay-per-click ad drive more clicks than [...]

By: Technology Marketing Blog | Why Pay per Click Advertising Wastes Money and What to Do About It.

Wed, 09 Apr 2008 21:50:33 +0000

[...] Pay per Click advertising (PPC) makes it dangerously simple to waste a lot of money. I see it happening all the time. We could blame it on Google Adwords – which makes it deceptively easy to set up a PPC campaign and leads advertisers to believe that the whole thing is a cake walk. But, even many so-called pay per click pros are taking a very lazy approach to campaign management. [...]

By: Technology Marketing Blog | Increase Your Traffic with Better Pay-per-Click Ads

Thu, 03 Apr 2008 17:31:30 +0000

[...] for an easy way to write pay per click ads that produce massive traffic to your website? Sorry. It’s going to take some thinking. I’ll [...]

By: Technology Marketing Blog | Set up an Adwords Account & Campaign in 15 minutes or Less

Wed, 02 Apr 2008 16:35:36 +0000

[...] talking about pay per click advertising for software and technology marketers. You know you need to do it and the place to start is Google [...]

By: Technology Marketing Blog | Tech Marketers’ Keyword Selection- Scouting for the Best Keywords

Thu, 27 Mar 2008 18:03:27 +0000

[...] the “best” keywords for your pay-per-click campaign starts with identifying all of the possible keyword phrases prospects might use to search [...]

By: Technology Marketing Blog | High Tech Marketer’s Fast-Start Guide to Pay-Per-Click Advertising

Wed, 26 Mar 2008 16:39:34 +0000

[...] a technology marketer who wants to increase website traffic and you’re not currently using pay-per-click advertising, this article will get you [...]