Pay Per Click Advertising Defined
(14) Comments So Far... What do you think?| Author : Susan Pascal Tatum October 2, 2007
Second in a series of high level looks at online marketing; and second in a series of definitions.
Pay Per Click (also called PPC) is an advertising model that allows you to pay to be listed by a search engine. Marketers bid on key words and their ads are displayed when those key words are searched for. The order of the listing varies from search engine to search engine, but it generally ranges from simply the bid amount (high to low) to a far more complex combination of the bid amount, the relevance of the ad, and the advertiser’s past success in getting a high click-through percentage. As an advertiser, you pay only when someone clicks on your ad.
At the time of this writing (Oct 2007), three search engines – Google Adwords, Yahoo! Search Marketing and MSN AdCenter – command the vast majority of PPC advertising dollars, but there are many other smaller search engines and websites that offer Pay Per Click advertising.
PPC is a form of Search Engine Marketing (SEM).
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[...] of the best ways to waste a lot of money in marketing is to run a pay-per-click (PPC) ad campaign – or any online ad for that matter – and direct people straight to your home page. This is almost [...]
[...] good question to ask your search engine marketing firm or the internal person responsible for your pay-per-click (PPC) advertising. When was the last time we updated our keyword [...]
[...] you via a keyword search – either through organic search engine listings or as a result of your pay-per-click advertising efforts. Business technology buyers almost always begin the process with an online [...]
[...] fuel a drop in the company’s stock last month). But what – if anything – does it mean to your pay per click (PPC) advertising [...]
[...] a technology marketer who wants to increase website traffic and you’re not currently using pay-per-click advertising, this article will get you [...]
[...] the “best” keywords for your pay-per-click campaign starts with identifying all of the possible keyword phrases prospects might use to search [...]
[...] talking about pay per click advertising for software and technology marketers. You know you need to do it and the place to start is Google [...]
[...] for an easy way to write pay per click ads that produce massive traffic to your website? Sorry. It’s going to take some thinking. I’ll [...]
[...] Pay per Click advertising (PPC) makes it dangerously simple to waste a lot of money. I see it happening all the time. We could blame it on Google Adwords – which makes it deceptively easy to set up a PPC campaign and leads advertisers to believe that the whole thing is a cake walk. But, even many so-called pay per click pros are taking a very lazy approach to campaign management. [...]
[...] some aspects of a pay-per-click ad drive more clicks than [...]
[...] you’ve been following my recent posts about pay-per-click advertising, I’m going to make a lane change on you today. Stick with me. This is [...]
[...] looking for. At minimum, you should be organizing these keywords into separate ad groups in your pay-per-click advertising program. But Avinash Kaushik, author of “Web Analytics – An Hour a Day”, [...]
[...] there are two types of SEM – paid and non-paid. Paid SEM includes advertising tactics such as pay-per-click (PPC) and pay-per-impression (CPM). With pay-per-click you pay every time someone clicks on your ad. [...]
[...] you’re involved in online advertising, you’re probably using paid search marketing (ie, pay-per-click advertising) and I’ll bet you’re adverting on Google Adwords, Yahoo Search Marketing and/or MSN [...]