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(0) Comment... What do you think?| Author : Susan Pascal Tatum October 16, 2009

From the week of October 12

Paid search spending on the rise. Data from Efficient Frontier show growth in paid search spending from July to September, but it’s still 5% lower than this time last year. Watch for costs on some keywords to begin rising. More details at MediaPost.

Top keyword nears $100 a click. Curious? It’s “mesothelioma” – a type of cancer caused by long-term exposure to asbestos. Who’s paying that much? Lawyers of course. But maybe this will make you feel better about paying higher prices for your keywords. (Source: AdGooroo Search Engine Advertising Update: Q309)

LinkedIn Hits 50 million users. Okay so that’s nothing compared to FaceBook’s 300 million users or Twitter – which is gaining “users” at the speed of light. But 50 million is a lot of (primarily) business people connecting out there. Are you part of it?

SMBs are adopting social media en mass. According to a new study from Opus Research advisory service Internet2Go, nearly half — 45% — of small businesses have now established a presence on Facebook or Twitter. Speculation is that the economic barrier to entry is so low – what business could not afford to be visible here. More details at MediaPost.

From the week of October 12

Paid search spending on the rise.

Data from Efficient Frontier show growth in paid search spending from July to September, but it’s still 5% lower than this time last year. Watch for costs on some keywords to begin rising. More details at MediaPost.

Top keyword nears $100 a click.

Curious? It’s “mesothelioma” – a type of cancer caused by long-term exposure to asbestos. Who’s paying that much? Lawyers of course. But maybe this will make you feel better about paying higher prices for your keywords. (Source: AdGooroo Search Engine Advertising Update: Q309)

LinkedIn Hits 50 million users.

Okay so that’s nothing compared to FaceBook’s 300 million users or Twitter – which is gaining “users” at the speed of light. But 50 million is a lot of (primarily) business people connecting out there. Are you part of it?

SMBs are adopting social media en mass.

According to a new study from Opus Research advisory service Internet2Go, nearly half — 45% — of small businesses have now established a presence on Facebook or Twitter. Speculation is that the economic barrier to entry is so low – what business could not afford to be visible here. More details at MediaPost.