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Week of November 2

Most online advertising is performance-based.

According to the Interactive Advertising Bureau (IAB), in the first half of 2009, 58% of all internet advertising dollars was spent on performance-based advertising – search plus other pay-per-click buys. Non-performance based advertising (ie, display ads) tends to be brand or image type advertising. Although the percentage spent on search advertising is steadily growing, brand advertising still claims a surprising (to us) 42% of the dollars. For more info, read the IAB Ad Revenue Report.

Google introduces comparison ads.

This week Google began testing Adwords Comparison Ads which lets users quickly and easily compare multiple offers – right there on the Google Search page. Currently these ads are showing only to a small number of U.S.  users and the test is limited to select advertisers in the mortgage/refinance sector. But that will certainly change.

8% of internet users count for 85% of display ad clicks.

The number of people clicking on display ads seems to be plunging. comScore recently released research showing that in March 2009 only 16% of internet users clicked on display ads. This was down from 32% in July 2007. The study also found that 8% of all internet users count for 85% of clicks on display ads. Put your ad dollars into search.

Senior IT managers concerned about SaaS security

A new study from NCC Group has found that 45% of IT managers and directors at large firms are worried that SaaS suppliers are not doing enough to protect their data. 41% of managers at mid-sized firms and 31% of managers at small firms share the same concern. Are you doing enough to remove this worry for your customers? Read more about the SaaS Study.