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(0) Comment... What do you think?| Author : Susan Pascal Tatum October 9, 2009

From the week of October 5, 2009

Bing search traffic appears to be dropping. Two web tracking services (StatCounter and NetApplications) released reports showing Bing’s Q3 market share had dropped to the 4% range.

Internet advertising passes TV advertising in the UK. The Guardian reports that UK advertisers spent more on online advertising that television advertising in the first half of 2009. This is the first major economy to spend more on web ads than TV ads.

State of the SMB IT Market. A new report from Spiceworks reveals much about small and mid-sized business’s IT buying plans. The report is available free from Jill Konrath’s Selling to Big Companies blog.

FTC “recommends” bloggers disclose freebies. Why should you care? Because according to Online Media Daily, the FTC guides also say that marketers who have deals with companies that hire bloggers to write reviews might be liable if the reviews contain unsubstantiated claims.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115047

Time and dollars spent on social media and blogging site on the rise. The Neilson Company reported this week that time spent on social media and blogging sites in August 2009 was triple what it was last year. Money spent on advertising on these sites more than doubled. (From MediaPost Research Brief).

If you’re interested in the money spent by different industries, here’s what it looks like:

Bing search traffic appears to be dropping. Two web tracking services (StatCounter and NetApplications) released reports showing Bing’s Q3 market share had dropped to the 4% range. Read more at TechWorldNews.

Internet advertising passes TV advertising in the UK. The Guardian reports that UK advertisers spent more on online advertising that television advertising in the first half of 2009. This is the first major economy to spend more on web ads than TV ads. Read more at the Guardian.

State of the SMB IT Market. A new report from Spiceworks reveals much about small and mid-sized business’s IT buying plans. The report is available free from Jill Konrath’s Selling to Big Companies blog.

FTC “recommends” bloggers disclose freebies. Why should you care? Because according to Online Media Daily, the FTC guides also say that marketers who have deals with companies that hire bloggers to write reviews might be liable if the reviews contain unsubstantiated claims. Read more at MediaPost.

Time and dollars spent on social media and blogging site on the rise. The Neilson Company reported this week that time spent on social media and blogging sites in August 2009 was triple what it was last year. Money spent on advertising on these sites more than doubled. (From MediaPost Research Brief).

If you’re interested in the money spent by different industries, here’s what it looks like:

ScreenHunter_01 Oct. 09 09.08