Technology Marketing by Tatum MarketingJust another WordPress weblog

When it comes to factors that contribute to the success (or failure) of a marketing program, few things rank higher than copywriting.  Lots of people – especially non-marketing people – believe that no one reads text, but this is just wrong. And it’s been proven wrong over and over in multiple studies. We also see the affects of copywriting in our own tests to compare the effectiveness of websites, ads and landing pages.

So, believe me when I tell you that good – or better yet, great – copywriting should factor heavily into your marketing. And starting tomorrow you’ll be able to turn to this blog for insights, strategies and tactics to help you create effective copy whether you’re writing it yourself or working with a pro.

Twice a month, on the first and third Tuesdays, Tatum Marketing will feature an article written by B2B copywriting expert, Sue Anderson. Sue is the founder of eVoice Communications and a 20-year veteran of the software industry. More importantly, she is a darn good copywriter.

Her first article, Mining for New Business: Seven Tips to Keep your E-Mail Out of their Trash Can, appears tomorrow.

Technorati Tags: copywriting, email, website, advertising