Landing Page
(3) Comments So Far... What do you think?| Author : Susan Pascal Tatum February 19, 2008A landing page is a web page where visitors are sent to complete or continue action as part of the marketing process. For example, a pay per click advertisement promoting a free report contains a link to a web page where the visitor can download the report – usually in exchange for contact information. It is so-named because it is where visitors “land” after clicking on the link.
To be successful, a landing page must be intimately tied to the ad or listing that precedes it. The information contained on the landing page must be relevant to the words that drove the visitor to click on the link.
Sometimes visitors are sent to a collection of pages – called a micro site. The first page of the micro site is the landing page.
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[...] Landing pages play a key role in the success of any technology marketing program and the objective is a no-brainer – get the visitor to take a specific action. What percentage of visitors to your landing pages do what you want them to do? (By the way, this number is your conversion rate for those pages). [...]
[...] do start on your “home page”. Some enter on landing pages. Others start on internal pages that rank high on non-paid search engine lists. Still others enter [...]
[...] what it is about. The website should not be a guessing game of what it is about. A home page or landing page should not be crammed with unrelated information, such as logos of partner companies, anniversary [...]