Technology Marketing by Tatum MarketingJust another WordPress weblog

For the last week or so we have been happily working with Google’s Keyword Tool and the new search volume data it produces. This is an extraordinarily valuable tool for B2B internet marketing – or any kind of internet marketing for that matter.

The Google tool is as simple as it sounds. Type in a keyword phrase – get a list of related keywords along with the following info for each keyword.

• Advertising competition – the number of advertisers bidding on that phrase
• Average monthly search volume for the last six months
• Number of searches last month.

All that and it’s free.

You may remember that Overture used to have a tool like this. Yahoo – for reasons I will never understand – stopped supporting it soon after they bought Overture. Kudos to Google for bringing it back.

The Google Traffic Tool gives you more than just traffic and competitor information. You can click a few buttons (Show/Hide and select “Show All Columns”) and you’ll also see estimated ad position and estimated cost per click for whatever maximum click rate you set. This part isn’t new, but it’s still very valuable for pay-per-click advertising.

You can use this tool even if you don’t have an Adwords account. Just go to adwords.google.com and click on Get Keyword Ideas in the middle of your screen. If you have an Adwords account you’ll get more customized info by accessing the tool from within your account. Just click on Tools along the top of your campaign summary page and then click on Keyword Tool.

Adwords guru Perry Marshall has a good tutorial on using this tool here:  Google Traffic Tool.

Go give it a try.

Technorati Tags: Google, Adwords, keywords, search, b2b, online marketing