Comments on: Effective B2B Website Strategy – 25 questions to ask and answer

By: statum

statum — Thu, 18 Sep 2008 22:04:20 +0000

Hi Peter,

I’m not sure what you mean by working on the content for our site, but here’s an answer to your question.

Business contribution metrics refers to results that contribute directly to a company’s business objectives. For example, an ecommerce site might measure revenue, number of new customers and/or increase or decrease in average customer value. A lead generation site might measure number of conversion steps taken by a visitor, number of visitors who request to speak with a sales person and/or number who view a product demo.

Hope this helps.

Susan

By: Peter

Peter — Thu, 18 Sep 2008 03:56:38 +0000

Hello I am working on the content for your site and amanswering your 25 questions. Thwre is a question I dont understand.

10. What business contribution metrics will you track

Can you explain te business contribution metrics

Thanks

Peter

By: Business Website Development – Testing and Measuring | Technology Marketing by Tatum Marketing

Wed, 10 Sep 2008 22:24:49 +0000

[...] looked at website strategy, website design, search engine optimization, and website content. Now we’re ready to look at two [...]

By: B-to-B Website Re-design: Advance with Caution > Tatum Marketing | Technology Marketing by Tatum Marketing

Sun, 31 Aug 2008 01:12:44 +0000

[...] Website strategy. This involves taking a close look at your objectives, your audiences, your competitors, and your traffic sources. [...]

By: Kelly

Kelly — Thu, 14 Aug 2008 22:00:48 +0000

We’ve recently redesigned our web site and I think you’ve covered a very good number of important questions here – some of them we will definitely be revisiting!

Great articles, but I’m surprised not to see more comments yet.