Comments on: Do You Really Need to Generate More Leads? http://www.tatummarketing.com/do-you-really-need-to-generate-more-leads Just another WordPress weblog Tue, 03 Nov 2009 18:06:14 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Issue #18: Closer to the bottom (of the down cycle) ? at Social Entrepreneurship Today http://www.tatummarketing.com/do-you-really-need-to-generate-more-leads/comment-page-1#comment-755 Issue #18: Closer to the bottom (of the down cycle) ? at Social Entrepreneurship Today Tue, 31 Mar 2009 07:29:42 +0000 http://www.tatummarketing.com/?p=1280#comment-755 [...] Tatum presents Do You Really Need to Generate More Leads? posted at Technology Marketing by Tatum [...] [...] Tatum presents Do You Really Need to Generate More Leads? posted at Technology Marketing by Tatum [...]

]]> By: Book Marketing Blog Carnival - March 25, 2009 : Selling Books http://www.tatummarketing.com/do-you-really-need-to-generate-more-leads/comment-page-1#comment-678 Book Marketing Blog Carnival - March 25, 2009 : Selling Books Wed, 25 Mar 2009 19:30:40 +0000 http://www.tatummarketing.com/?p=1280#comment-678 [...] Tatum presents Do You Really Need to Generate More Leads? posted at Technology Marketing by Tatum Marketing. C.F. Jackson presents (Part II) Three Steps On [...] [...] Tatum presents Do You Really Need to Generate More Leads? posted at Technology Marketing by Tatum Marketing. C.F. Jackson presents (Part II) Three Steps On [...]

]]> By: Dale Underwood http://www.tatummarketing.com/do-you-really-need-to-generate-more-leads/comment-page-1#comment-507 Dale Underwood Thu, 05 Mar 2009 13:29:56 +0000 http://www.tatummarketing.com/?p=1280#comment-507 This is an excellent post that really goes to the heart of why B2B marketers are struggling. They are not thinking in terms of the offers they are making (white papers, etc.) and whether those offers will cause their target audience to take action. A related and complimentary post to this is <a href="http://www.b2bcalltoaction.com/?p=67" / rel="nofollow">5 Must Haves for a Strong Call to Action</a>. For example, choosing a Whitepaper topic that abides by these 5 rules can improve the results dramatically. To answer your question I would say most B2B companies need to generate more HIGH QUALITY leads and a well thought out offer and call to action can accomplish that. Dale This is an excellent post that really goes to the heart of why B2B marketers are struggling. They are not thinking in terms of the offers they are making (white papers, etc.) and whether those offers will cause their target audience to take action. A related and complimentary post to this is 5 Must Haves for a Strong Call to Action. For example, choosing a Whitepaper topic that abides by these 5 rules can improve the results dramatically.

To answer your question I would say most B2B companies need to generate more HIGH QUALITY leads and a well thought out offer and call to action can accomplish that.

Dale

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