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Conversion Rate Defined

(4) Comments So Far... What do you think?| Author : Susan Pascal Tatum January 25, 2008

Technically, a conversion rate is the percentage of prospects who take the action you want them to take. To get this rate, divide the number of people who did what you wanted them to do by the total number who were exposed to your message.

For example, the objective of a certain online ad campaign is to drive prospects to a website to download a special report. One thousand people click on the ad and 200 actually download the report. The conversion rate is 20%.

A business technology marketing process will likely have many conversion points each offering an opportunity to improve the efficiency with which the process converts traffic or leads to sales or sales opportunities.

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(4) Comments So Far... What do you think? Posted in: Conversion Rates, Definitions
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4 comments...What do you think?

  1. Posted by Technology Marketing Blog | Improving Technology Marketing Results - Taking the 1st Step. 25th January, 2008 at 6:42 pm

    [...] Conversion Rate Defined [...]

  2. Posted by Technology Marketing Blog | 3 Essential Marketing Strategies for Increasing Sales. 27th January, 2008 at 8:28 am

    [...] Conversion Rate Defined [...]

  3. Posted by How Marketing Increases Sales : CEOWORLD.BIZ 1st February, 2008 at 10:12 am

    [...] is the area of conversion rates. It measures how good a job your marketing is doing at getting prospects to do what you want them [...]

  4. Posted by Technology Marketing Blog | 5 Tests to Increase Conversion Rates on Landing Pages 19th March, 2008 at 7:51 am

    [...] of visitors to your landing pages do what you want them to do? (By the way, this number is your conversion rate for those [...]

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