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Click-through-Rate (CTR)

(1) Comment So Far... What do you think?| Author : Susan Pascal Tatum June 13, 2008

Click-through-Rate (CTR) – Click-through-rate is the percentage of people viewing a paid search ad who click on the ad. CTR is determined by dividing the number of clicks an ad receives by the number of times the ad is shown. CTR is one of the factors commonly used to evaluate the success of a search ad.

(1) Comment So Far... What do you think? Posted in: Definitions
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One comment...What do you think?

  1. Posted by B2B Online Advertising – You Need to Change the Default Settings | Technology Marketing by Tatum Marketing 2nd October, 2008 at 10:06 am

    [...] But the search engines, in their default settings, figure out for you which ad produces the best click through rate and show that ad more often than they show the others. Sounds like a positive service, but it’s [...]

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