Technology Marketing by Tatum MarketingJust another WordPress weblog

Traffic – In marketing, traffic commonly refers to the amount of visitors and visits a website or web page receives. It is a mark of popularity and is used to evaluate effectiveness of traffic and lead generation programs.

Articles marketing – A marketing tactic that involves writing short articles and making them available online via websites, directories, newsletters, forums, etc. These articles are generally offered free of charge in exchange for including the author’s byline, which contains contact information and links back to the author’s blog or website. While articles marketing can be used as a traffic generation tactic it is also commonly used as a method of generating back links for search engine optimization.

Blog / blogging – A blog is a website with the content organized into short posts or articles and displayed in reverse chronological order. It is frequently updated with new content and leans toward personal opinion and a more informal tone that a corporate or marketing website. A blogger is someone who writes or contributes to a blog.

Web2.0 – Generally refers to internet technology and marketing tactics that promote information sharing and collaboration among users. Web 2.0 websites are unique from conventional website in that they include user-generated content. The most common forms of Web 2.0 tactics are blogs, wikis, forums, communities and social networking sites.

Black hat – Search engine optimization tactics that are shunned by the search engines. One example is the inclusion of keyword heavy text that is invisible to a human view but is seen by a search engine spider. The use of such tactics can result in a website being banned from inclusion on search engine results pages.

White hat – Search engine optimization tactics that are generally approved by the search engines.

Back links – Incoming links to a website from another website, web page or directory. Search engines consider the number of back links to be an indication of the relevance or importance of that website or web page. Also known as incoming links, inbound links, inlinks, and inward links.

Off-page factors – One of two types of factors that establish a web page’s ranking by search engines. Off-page factors includes things that can influence the ranking of a website but are not on the page itself such as number and quality of other websites that link back to the page.

On-page factors – One of two types of factors that establish a web page’s ranking by search engines. On-page factors include anything that can affect on the page itself, such as title tag, body copy, H1 heading tags, image ‘alt’ attributes, etc.

Organic search – a process by which search engines find web pages that are particularly relevant to a keyword search. The search engines find and rank pages based on proprietary (and changing) algorithms that include presence of keywords and popularity of the page. When a computer user searches for a particular keyword, the results will show an organic list ranked and listed separately from a paid list. Marketers use “Search Engine Optimization” to achieve the highest possible organic rank for their pages.  Also called “natural” search.