Technology Marketing by Tatum Marketing » Articles Marketing http://www.tatummarketing.com Just another WordPress weblog Wed, 20 Jan 2010 23:23:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Strategies for a Technology Market Slowdown http://www.tatummarketing.com/strategies-for-a-technology-market-slowdown http://www.tatummarketing.com/strategies-for-a-technology-market-slowdown#comments Thu, 07 Feb 2008 07:30:39 +0000 Susan Tatum http://technobuzz.tatummarketing.com/?p=158 Today I’m interrupting our look at website perfection to tell you about a blog post you’ll probably be interested in reading. Phil Morettini has written an article, called Strategies for a Technology Market Slowdown, that offers some very good guidance for operating a technology company in tough economic times.

In his post, Morettini gives the following advice:

  1. Analyze your situation. Understand whether your product is a “must have” or a “very nice to have”. And plan accordingly.
  2. Look for opportunities to outflank weaker competitors. (You can read more about using marketing in a slow economy in one of my December posts called Preparing to Market Technology in a Slow Economy.
  3. Slow near-term expense growth, but don’t compromise long-term initiatives.
  4. Limit the growth of your staff.
  5. Make sure you have money for a rainy day.
  6. Be poised for the next upturn.

Take a look at the full article here.

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