Technology Marketing by Tatum MarketingJust another WordPress weblog

Today I’m interrupting our look at website perfection to tell you about a blog post you’ll probably be interested in reading. Phil Morettini has written an article, called Strategies for a Technology Market Slowdown, that offers some very good guidance for operating a technology company in tough economic times.

In his post, Morettini gives the following advice:

1. Analyze your situation. Understand whether your product is a “must have” or a “very nice to have”. And plan accordingly.
2. Look for opportunities to outflank weaker competitors. (You can read more about using marketing in a slow economy in one of my December posts called Preparing to Market Technology in a Slow Economy.
3. Slow near-term expense growth, but don’t compromise long-term initiatives.
4. Limit the growth of your staff.
5. Make sure you have money for a rainy day.
6. Be poised for the next upturn.

Take a look at the full article here.

Technorati Tags: technology marketing, marketing in a slow economy