Technology Marketing by Tatum MarketingJust another WordPress weblog

If time is money and cash is king, then where does that leave Twitter?

The media tells us social media sites are where we need to be, but does all the time and effort you spend translate into new business or higher customer retention?

If you’re a high-tech firm that has derived tangible business benefits from your Twitter investment, I want to hear from you!

Share with me how you’ve worked Twitter into your marketing plan *plus* the specific, measurable results you’ve achieved since its introduction… and in return your company could earn a prominent spot in an upcoming Twitter story I’m writing.

But please, no pie-in-the-sky…. Don’t tell me how Twitter helps you create “brand awareness,” or how you’ve built up a following of thousands. None of that matters if you can’t tell me how you’ve turned that into money for your firm. I need real data, practical examples, and concrete tips to make this story truly valuable and entirely different from all the other puff pieces out there.

Help out your fellow cynics. Summarize your real-life Twitter experience in a short e-mail sent to sue-at-marketinglure.com, and don’t forget to tell me how I can reach you for a follow-up interview.

Thanks in advance for your help and insight!

Sue Anderson
Marketing Lure, Inc.

P.S. Deadline for submissions is March 31st.