Technology Marketing by Tatum MarketingJust another WordPress weblog

Many thanks to Dave J at the B2Blog for calling our attention to the American Marketing Association’s new definition of marketing. Here it is. (Sit for this one).

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for our customers, clients, partners, and society at large.”

No offense to anyone personally at the AMA, but jeez. This is the kind of stuff that makes it so hard for non-marketing people – technical, sales and operations types for example – to take us seriously.

Here’s how we view marketing at Tatum Marketing:

“Products/Services X Traffic/Leads X Conversion = Revenue.”

It’s that simple – and that complex. All marketing people should be able to see their contributions somewhere within that formula. So should many non-marketing people as well.

Anyone disagree?

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