Technology Marketing by Tatum MarketingJust another WordPress weblog

Normally, I frequent the health club for a break from work. But while climbing the Stairmaster the other day, all I could think about was technology marketing.

The place was packed with people I’d never seen before. It gets that way every January, when new members flood in, eager to exercise more, get in shape and lose weight.

Sure as the calendar will turn to February, the New Year’s resolutionists will be gone. Rather than commit and make fitness part of their routine, they settle back into their old ways – quite similar, unfortunately, to so many marketing plans.

You’ve likely implemented new strategies as a resolution to grow your business in ‘08. But many of those plans fizzle because technology marketers don’t view marketing as a long-term process. Rather, they often attempt single-tactic campaigns that fall short and deliver negligible ROI.

It’s the marketing version of a yo-yo diet. The thing is, diets don’t work — for marketing or fitness. An initial spike in business is nice, but what you really want are sustainable results. Consistency is key. You don’t cut out sweets for two weeks, drop a few pounds and call your weight loss program a success. It’s about dropping the weight and keeping it off by living a healthier lifestyle.

Likewise, you want a marketing system that combines a variety of tactics to keep your business top of mind with prospects and customers year-round, not just when it’s top of mind.

Go beyond resolutions by making a commitment to put more muscle in your marketing plans for ‘08. And follow through. You’ll be in much better shape.